AI accounting for UK eCommerce sellers
Selling on Shopify, Amazon, eBay or Etsy? Your accounting is harder than a normal SME's — marketplace fees, settlement reports, multi-currency, IOSS/OSS, refunds. Luca handles all of it.
Why eCommerce accounting is its own thing
A traditional UK SME has a few hundred bank transactions a month. An eCommerce seller has thousands — plus marketplace fees, currency conversions, refunds, chargebacks, FBA storage charges, ad spend, and bi-weekly bulk settlements that make sense to a computer but not to a human reading them.
Bookkeepers struggle with this. AI doesn't.
What Luca handles for eCommerce
Marketplace settlement reconciliation
Amazon, eBay, Etsy and Shopify Payments all deposit net amounts (gross sales minus fees minus refunds minus reserve). Luca breaks each settlement down line-by-line and matches against the underlying orders, fees and adjustments. Bank deposit reconciles to the books exactly.
Multi-currency & FX
Sell in EUR or USD on European/American Amazon? Luca holds margin in your reporting currency, applies FX rates correctly, revalues at period end.
IOSS, OSS and EU VAT
Selling into the EU post-Brexit means dealing with Import One Stop Shop (low-value sales) or One Stop Shop (B2C distance selling). Luca handles the VAT calculation, separates IOSS and OSS sales, and produces the periodic returns.
Refund accounting
Refunds reverse the original sale, the marketplace fee, and the cost-of-goods. Luca handles the full reversal automatically — your gross margin reflects the truth.
Cost of goods sold
If you provide unit costs for your SKUs, Luca calculates COGS at the point of sale, giving you live gross margin per channel and per product.
Ad spend & cost allocation
Amazon Sponsored Products, Google Shopping, Meta ads — track spend and (where possible) allocate against the channel that drove the sale.
Pair with eTail Support ERP for full operations
If you also need stock control, multi-channel order processing, smart purchasing and 3PL warehousing, our sister product eTail Support handles those. Luca is the AI accounting layer; eTail Support is the ERP. They work seamlessly together.
Pricing
£20/month for hosted Luca, or self-host free. Plus Claude Co-Work Pro from $20/month.
Compared to a typical eCommerce-specialist bookkeeper at £400-£1,500/month, Luca pays for itself within the first month.
Related
Stop manually reconciling Amazon settlements
Book 30 minutes. We'll connect a sandbox to your real Amazon/Shopify account and show you what live margin reporting actually looks like.