Headless Commerce

Modern Architecture

The Future of eCommerce Is Headless

Headless commerce separates the front-end presentation layer from the back-end business logic. eTail Support's open API enables a true headless architecture, giving you the freedom to build any customer experience while maintaining a powerful, centralised back-office.

What Is Headless Commerce?

In a traditional eCommerce platform, the storefront and the back-end are tightly coupled. With headless commerce, your customer-facing website, mobile app or kiosk connects to eTail Support via API — giving you complete design freedom while all orders, inventory and accounts flow through one system.

Benefits of Headless with eTail Support

• Build any front-end experience using any technology
• Connect multiple storefronts to a single back-end
• Lightning-fast page loads for better conversion rates
• Sell through voice, mobile, IoT and emerging channels
• API-first integrations with banks, payment providers and delivery services
• Full control over your brand experience